Eugene Kaurov
Eugene Kaurov is a cofounder of Prost and worked in the team since 2003.
Since 2017, Eugene relocated to Germany with his family.

+49 177 576 32 95
Address:
60326 Frankfurt am Main, Germany
63741 Aschaffenburg, Germany
Prost
The name Prost means PROfessional PR SoluTions.
Prost is registered trademark.
We are registered LTD company in Ukraine, located in Poltava. We work since 2003.
Our designers, SEO-specialists, PPC-specialists, copywrighters, software developers, movie makers are located in Ukraine. Our account managers, marketing specialists, translators, proofreaders, video-operators are located all over the world to be close to the customer.
Prost is the agency of industrial digital marketing. Yes, we specialize in servicing B2B companies, usually industrial chemical machinery manufacturers.
The common practice is that our account manager visits or works full-time in the customer office, creates the marketing strategy together with your team, delegates its daily execution to our team, reports monthly to executives in person.
Facts
2003

We work since
12+

Languages promotion: En, De, Fr, Sp, Pt, Ua, Bg, Sr, Hr, Pl, Lt, Ru
70+ counries

Our customers already sold to 70+ countries on 5 continents.
130+

customers
250+

Websites and landing pages
50,000

Monthly visitors for industrial product from PPC campaign
220,000

We brought visitors monthly for 1 industrial customer
331’000 views

We created the video of 00:37 seconds length and brought 331’000 views to it.
The whole concept of Digital marketing in the Industrial Equipment Manufacturers’ market is based on total focus and individualization on future leeds and prospects
Our values for digital marketing campaigns
  • Individuals and interactions over processes and tools. We appreciate your opinion and can give a try to any of your idea. We notify you which outcomes we expect.
  • Ad running and leads coming over comprehensive design and products descriptions. Our goal is to get leads, prospects, sales. This is why we make ad working at first and only then ideal.
  • Customer collaboration and double-way education over contract negotiation. We learn from your engineers in your office. And we consult your sales managers, translators and copywriters.
  • Responding to individual change analyse over strict following our opinion or plan. We report monthly with numbers, ask for your feedback and make new plans together.
Industry challenges you need us to help you with:
Leads Acquisition
Sales
Marketing
  • Your brand should be known but you are still ‘getting better’
  • You tried to publish an article about your product but got stuck
  • You know that the content is the king but you can’t get an article written. Your employees are always busy with their job and no external copywriter can write about your specific complicated product.
  • Somebody posted a calumniating video about your product and you want customers never to see it
  • Your Industrial Marketing is still “old School” (classic advertising, direct marketing, fairs, etc), and you want to try this new and buzzing “digital marketing”
  • You want to know your exact marketing expenses and what do you get for them.
Reinvestment cycles
  • Extremely long “re-investment cycles of existing clients” takes very long to re-sell a newer product model, so you are in need to create related products/services and to inform about them
Loyalty with existing provider relationships
  • High loyalty of B-to-B-relationships. Intense communication between provider sales staff and clients → hard to enter into competitor’s territory
Consequence
  • Difficult to create new leads and low customer conversion
  • High marketing spendings with the little result because of “mass communication”
  • Little movement in this market
Thinking out of the box, New strategies for lead creation → Digital marketing!
Our services:
Digital marketing
We manage all digital channels and calculate KPI for each of them to make plans for future periods which channel to use, which strategy to choose, how to optimise leads acquisition.
Websites creation
Our developers build websites with proven sales impact, the landing pages with high CTR. We have solutions how to integrate website, lead forms, CRM, ERP.
PPC Pay Per Click advertisement
We know exactly how and already generate leads for industrial products from 5000 EUR to 170000+ EUR
SMM promotion
LinkedIn and XING are must-have social networks for B2B promotion. Twitter and Facebook and Instagram can help you to keep customers informed. We have the experience, and templates and automation tools helping constantly to get leads from SMM. We already have experience building chatbots and automated funnels.
Reputation Management
We have the technology to monitor your brand mentions in social networks, news, feedback, comments, forums. We can track the current state, to define influencers, and to put their messages we need.
SEO Search Engine Optimisation.
Be TOP10 in Google when your customer will search for your product!
YouTube Video Ad
We write the goals, then scenario, then capture and render short video and finally promote it to
Articles publication
We monitor the market to make a comparison list of most influencing magazines and manage to publish articles there.
Webinars
Your sales team spend lots of time to educate and nurture potential customers before they will buy. You can optimize the work time if you will group leads in webinar.
CRM Customer Relation Management System
We have experience implementing Leads and Calls Management using Odoo, Bitrix24, HubSpot, Megaplan. When we put so much effort to find the leads, they really need to be properly processed.
Options of using digital marketing in the Industrial Equipment Manufacturers market:
We help our customers to understand and make use of the advantages of digital marketing:
Digital marketing means that we create a website / landing page, do its SEO (Google search engine optimization), PPC paid ad publications leading visitors to the Landing Page. We create corporate pages and groups on LinkedIn, Xing and Facebook and publish your content there regularly. We teach your sales team how to send thousands of messages on Linkedin. We create a list of niche magazines and publish articles there.
Acquisition:
  • You should not make phone calls only -- digital marketing allows leads to learn about you and to contact you.
  • And the amounts are huge. We already managed 50000+ page views in a single month for the industrial chemical product.
  • We respect existing supplier relations, however we convince customers with better quality and results) Your B2B customers tend to work with suppliers they are loyal to. But one day, when an employee of your potential customer will google for the solution your products provide, we can make him to find your product. We optimize Google ranking, put relevant posts on social networks and blogs, publish articles in niche magazines.
  • CRM has a calling queue -- if sales managers are afraid to call, the system calls them both -- your employee and the customer. The calendar and sales leader decides who to put in this queue.
  • CRM allows you to track the CTR from lead to customers, the lead generation funnel allows us to track CTR from views to leads. All together those metrics allows to track lead acquisition cost, so we can plan marketing budget and forecast sales and to report monthly plan/fact numbers. We provide assistance in implementing all necessary measures.
Sales
  • Your sales managers are supposed to nurture inactive leads and existing customers bu they do just a few calls a day
  • It is hard to get a first sale done
  • You need to educate your leads for years to make them customers
  • You need days or weeks just to estimate your product cost/terms for custom lead order
  • Your customers have so long contract approval process so the sale looks like a marriage
  • Your CTR (conversion rate) from lead to sale is lower than 3% or unknown
Marketing
  • Your brand should be known but you are still ‘getting better’
  • You tried to publish an article about your product but got stuck
  • You know that the content is the king but you can’t get an article written. Your employees are always busy with their job and no external copywriter can write about your specific complicated product.
  • Somebody posted a calumniating video about your product and you want customers never to see it
  • Your Industrial Marketing is still “old School” (classic advertising, direct marketing, fairs, etc), and you want to try this new and buzzing “digital marketing”
  • You want to know your exact marketing expenses and what do you get for them.
The Chart “Expenses and revenues” as an example of how digital marketing is paid.
The marketing expenses are much higher in the first year since we need additional efforts to write content, to set up websites and landing pages. Also, the time from incoming lead request to final payment is usually long for industrial products, so the first-month revenue is lower. With revenue we mean leads orders estimation, not the real revenue -- usually we provide incoming leads only and have no access to control your actual sales. The yellow line ‘Views’ means visitors of your landing page.
Example:
Power transformers maintenance equipment
We develop the main conception of a company according to company target, develop strategies of competitive advantage. We explore the dynamics of your market industry, competitors cases, explore trends and use new technologies for promoting your brand.
We started with:
The product was not well known -- many customers were replacing the oil instead of purifying it.
Unawareness: companies thought the purification is necessary just to save the oil cost. So we needed to educate them that dielectric oil maintenance is part of transformer maintenance and saves power transformer cost -- hundreds thousand EUR.
No popular influencer on the market to advertise with
Our achievements:
Hundreds of leads (the amount is under NDA)
Dozens of Leeds came to the facility to check the technology. We captured the testimonials, made photos ‘before and after’, interviewed them to understand who customers are, how the are influenced, what they read and how they make decisions.
Many seminars promoted and managed
800,000+ Website visitors
616,000+ Views on Youtube
9,946+ Followers on Facebook
9,400+ Indexed by Google
1,090+ Follower on LinkedIn
843+ Followers on Twitter
747+ Subscribers on Youtube
65 Videos are created and translated in various languages,
4 Publications in niche magazines
Our offer samples for you
Siebec: liquids processing equipment: industrial filters, oil recycling equipment, industrial pumps, bacteriologic treatment reactor
We can offer:
  • Website SEO optimisation (at least make ‘interesting links’ nofollow)
  • Landing page creation -- separate for each niche
  • LinkedIn+Xing outreach to mechanical engineering companies (coolant treatment, industrial pumps and metal surface treatment and nanoreactors)
  • LinkedIn + Xing + GoogleMaps email outreach to auto services stations to inform them about OPTIMOIL draining machines
  • Publish simple products like Venturi-agitator or pump on Alibaba and other e-commerce platforms
  • Products & commissioning photo shooting
  • We can manage to get text + video testimonials from existing customers
  • Splitting into 4+ different brands
  • Video capture (huge screen, lighting, cameras, person, text)
  • PDF catalogue creation
  • Translations management 12+ languages
  • Facebook PPC campaigns to get page followers and to find auto service stations managers
  • PPC campaigns to find engineers and supply managers desiring to get / download products catalogue -- leads
  • Video animation
  • YouTube PPC promotion of videos
  • Meetings management: invitations for potential customers, video recording of oil samples recycling and analyse, report + interview publication
  • The content for LinkedIn + XING + Facebook + Twitter company pages to gain and nurture followers
  • Tenders monitoring internationally (equipment supply)
  • Articles writing and publication to nich magazines
  • Commissioning news for the website
  • Articles for company website
  • Webinars how to choose and use water management systems
  • Book writing, printing and sales or publication
  • Seminars (education program) for metal treatment and coolant recycling operators: plan, presentation, outreach, tickets, schedule and notifications, food, printed materials
  • To manage the meeting of ecological organizations at the facility and to record the video of it (scenario, cleaning, invitations, interview, cameras, food, budget)
  • Existing equipment branding inspection: some customers do not put logo on their equipment. It should be bold, clean and and visible.
EnviroChemie wise water supply systems and wastewater treatment equipment manufacturer
We can offer:
  • LinkedIn+Xing outreach to construction companies (water supply & management) and restaurants, Wastewater Treatment Plants
  • PPC campaigns to find buildings managers -- leads for water supply control systems
  • YouTube PPC promotion of existing videos (water supply, management and treatment)
  • SEO
  • Meetings management: invitations for potential customers, video recording of water samples treatment and analyse, report + interview publication
  • The content for LinkedIn + XING + Facebook + Twitter company pages to gain and nurture followers
  • Tenders monitoring internationally (water recycling)
  • Articles writing and publication to nich magazines
  • Video animation
  • Video capture (huge screen, lighting, cameras, person, text)
  • Photos
  • Articles for company website
  • Webinars how to choose and use water management systems
  • Book writing, printing and sales or publication
  • Education program for water management systems users: plan, presentation, outreach, tickets, schedule and notifications, food, printed materials
  • To manage the meeting of ecological organizations at the facility and to record the video of it (scenario, cleaning, invitations, interview, cameras, food, budget)
  • Existing equipment branding inspection: some customers do not put logo on their equipment. It should be bold, clean and and visible.
Tec5 embedded type of spectrometer or photometer systems
We can offer:
  • LinkedIn+Xing outreach to manufacturers of equipment that can need spectrometer or photometer
  • PPC campaigns to wholesale buyers of sensors, the goal -- to schedule the video call
  • PPC campaigns to find engineers and supply managers desiring to get / download products catalogue -- leads
  • YouTube PPC promotion of existing videos to increase the awareness
  • SEO for models names and applications
  • The content for LinkedIn + XING + Facebook + Twitter company pages to gain and nurture followers
  • Tenders monitoring internationally (sensors)
  • Articles writing and publication to nich magazines
  • Video animation
  • Video capture (scenario, lighting, cameras, person, text)
  • Photos
  • Articles for company website
  • Webinars how to configure and use spectrometers
  • Book writing, printing and sales or publication
  • Education program for sensors users: plan, presentation, outreach, tickets, schedule and notifications, food, printed materials
Niches. Other markets with proven success for the Industrial Equipments Manufacturers
Power transformers maintenance equipment
Inline mills
Blending skids
Industrial blowers
Inline rotorless mills for wastewater
Industrial wood pellet heating systems
Medical equipment
Proofs of success/testimonies
Eugene is a very hard worker and very knowledgeable in the field of internet marketing. He is a man of high integrity and he produces great results. He speaks multiple languages and maintains a truly international internet presence. Above all, he is honest and a great person to work with. You will enjoy working with him.
Showed high quality manager abilities from the first day I started to work with him. Has a lot of ideas how to make job process more efficiently. I was really glad to work with Eugene.
Hi. I would like to recommend Eugene Kaurov for his excellent PHP development skills working with our company Globecore he has provided the company with a well planned comprehensive digital marketing strategy with excellent planning requirements and Implementation that has yielded great results in terms of content SEO social media. He has also PHP programmer skills and has personally created necessary software and websites related to our company scope of work our search engine rankings are better than ever and we are getting more people and companies contacting us thanks to his Knowledge and hard work each time I meet him I am always Impressed with his work ethics and him as a person a very likable young man who I am sure will go far in any future positions in any company thank you.
Eugene is a great team leader with very good knowledge of different technologies!
Our noble customers:
Contacts
+49 177 576 32 95
eugene.kaurov@gmail.com
60326 Frankfurt am Main, Germany
63741 Aschaffenburg, Germany