The name Prost means
PROfessional PR SoluTions. Prost is registered trademark. We are registered LTD company
in Ukraine, located in Poltava. We work since 2003. Our designers, SEO-specialists,
PPC-specialists, copywrighters, software developers, movie makers are located in Ukraine. Our
account managers, marketing specialists, translators, proofreaders, video-operators are located
all over the world to be close to the customer. Prost is the agency of industrial digital
marketing. Yes, we specialize in servicing B2B companies, usually industrial chemical machinery
manufacturers. The common practice is that our account manager visits or works full-time in
the customer office, creates the marketing strategy together with your team, delegates its daily
execution to our team, reports monthly to executives in person.
Facts
2003
We work since
12+
Languages promotion: En,
De, Fr, Sp, Pt, Ua, Bg, Sr, Hr, Pl, Lt, Ru
70+
counries
Our customers already sold
to 70+ countries on 5 continents.
130+
customers
250+
Websites and landing
pages
50,000
Monthly visitors for
industrial product from PPC campaign
220,000
We brought visitors
monthly for 1 industrial customer
331’000
views
We created the video of
00:37 seconds length and brought 331’000 views to it.
The whole concept of Digital marketing in the Industrial Equipment
Manufacturers’ market is based on total focus and individualization on future leeds and
prospects
Our values for digital marketing campaigns
Individuals and interactions over processes and tools. We appreciate your opinion and
can give a try to any of your idea. We notify you which outcomes we expect.
Ad running and leads coming over comprehensive design and products descriptions. Our
goal is to get leads, prospects, sales. This is why we make ad working at first and only
then ideal.
Customer collaboration and double-way education over contract negotiation. We learn from
your engineers in your office. And we consult your sales managers, translators and
copywriters.
Responding to individual change analyse over strict following our opinion or plan. We
report monthly with numbers, ask for your feedback and make new plans together.
Industry
challenges you need us to help you with:
Leads Acquisition
You can not just call a directory of companies -- there are only dozens
of companies in the country that understand and need your products
It is illegal, too expensive or difficult to make cold calls or email
outreach
Your sales managers need to approach new leads but they don’t
Your sales representatives wait for incoming calls but the phone is
silent
You don’t know if your sales managers miss some calls and if called them
back
When some employees of your potential customer will Google for the
solution your products provide -- you need them to find your product
Your CTR (conversion rate) from visitor to lead is lower than 3% or
unknown
Your leads cost you hundreds or thousands of EUR each and you can’t
afford to lose them
Sales
Your sales managers are supposed to nurture inactive leads and existing
customers bu they do just a few calls a day
It is hard to get a first sale done
You need to educate your leads for years to make them customers
You need days or weeks just to estimate your product cost/terms for
custom lead order
Your customers have so long contract approval process so the sale looks
like a marriage
Your CTR (conversion rate) from lead to sale is lower than 3% or
unknown
Marketing
Your brand should be known but you are still ‘getting better’
You tried to publish an article about your product but got stuck
You know that the content is the king but you can’t get an article
written. Your employees are always busy with their job and no external
copywriter can write about your specific complicated product.
Somebody posted a calumniating video about your product and you want
customers never to see it
Your Industrial Marketing is still “old School” (classic advertising,
direct marketing, fairs, etc), and you want to try this new and buzzing
“digital marketing”
You want to know your exact marketing expenses and what do you get for
them.
Reinvestment cycles
Extremely long “re-investment cycles of existing clients” takes very
long to re-sell a newer product model, so you are in need to create
related products/services and to inform about them
Loyalty with existing provider relationships
High loyalty of B-to-B-relationships. Intense communication between
provider sales staff and clients → hard to enter into competitor’s
territory
Consequence
Difficult to create new leads and low customer conversion
High marketing spendings with the little result because of “mass
communication”
Little movement in this market
Thinking out of the box, New
strategies for lead creation → Digital marketing!
Our
services:
Digital marketing
We manage all digital channels and calculate
KPI for each of them to make plans for future periods which channel to use,
which strategy to choose, how to optimise leads acquisition.
Websites creation
Our developers build websites with proven sales
impact, the landing pages with high CTR. We have solutions how to integrate
website, lead forms, CRM, ERP.
PPC Pay Per Click advertisement
We know exactly how and already generate leads
for industrial products from 5000 EUR to 170000+ EUR
SMM promotion
LinkedIn and XING are must-have social networks
for B2B promotion. Twitter and Facebook and Instagram can help you to keep
customers informed. We have the experience, and templates and automation tools
helping constantly to get leads from SMM. We already have experience building
chatbots and automated funnels.
Reputation Management
We have the technology to monitor your brand
mentions in social networks, news, feedback, comments, forums. We can track the
current state, to define influencers, and to put their messages we need.
SEO Search Engine Optimisation.
Be TOP10 in Google when your customer will
search for your product!
YouTube Video Ad
We write the goals, then scenario, then capture
and render short video and finally promote it to
Articles publication
We monitor the market to make a comparison list
of most influencing magazines and manage to publish articles there.
Webinars
Your sales team spend lots of time to educate
and nurture potential customers before they will buy. You can optimize the work
time if you will group leads in webinar.
CRM Customer Relation Management System
We have experience implementing Leads and Calls
Management using Odoo, Bitrix24, HubSpot, Megaplan. When we put so much effort
to find the leads, they really need to be properly processed.
Options
of using digital marketing in the Industrial Equipment Manufacturers market:
We help our customers to understand and
make use of the advantages of digital marketing:
Digital marketing means that we create a website /
landing page, do its SEO (Google search engine optimization), PPC paid ad
publications leading visitors to the Landing Page. We create corporate pages
and groups on LinkedIn, Xing and Facebook and publish your content there
regularly. We teach your sales team how to send thousands of messages on
Linkedin. We create a list of niche magazines and publish articles there.
Acquisition:
You should not make phone calls only -- digital marketing allows leads
to learn about you and to contact you.
And the amounts are huge. We already managed 50000+ page views in a
single month for the industrial chemical product.
We respect existing supplier relations, however we convince customers
with better quality and results) Your B2B customers tend to work with
suppliers they are loyal to. But one day, when an employee of your
potential customer will google for the solution your products provide,
we can make him to find your product. We optimize Google ranking, put
relevant posts on social networks and blogs, publish articles in niche
magazines.
CRM has a calling queue -- if sales managers are afraid to call, the
system calls them both -- your employee and the customer. The calendar
and sales leader decides who to put in this queue.
CRM allows you to track the CTR from lead to customers, the lead
generation funnel allows us to track CTR from views to leads. All
together those metrics allows to track lead acquisition cost, so we can
plan marketing budget and forecast sales and to report monthly plan/fact
numbers. We provide assistance in implementing all necessary measures.
Sales
Your sales managers are supposed to nurture inactive leads and existing
customers bu they do just a few calls a day
It is hard to get a first sale done
You need to educate your leads for years to make them customers
You need days or weeks just to estimate your product cost/terms for
custom lead order
Your customers have so long contract approval process so the sale looks
like a marriage
Your CTR (conversion rate) from lead to sale is lower than 3% or
unknown
Marketing
Your brand should be known but you are still ‘getting better’
You tried to publish an article about your product but got stuck
You know that the content is the king but you can’t get an article
written. Your employees are always busy with their job and no external
copywriter can write about your specific complicated product.
Somebody posted a calumniating video about your product and you want
customers never to see it
Your Industrial Marketing is still “old School” (classic advertising,
direct marketing, fairs, etc), and you want to try this new and buzzing
“digital marketing”
You want to know your exact marketing expenses and what do you get for
them.
The Chart “Expenses and revenues” as an example of how digital
marketing is paid. The marketing expenses are much higher in the first year since
we need additional efforts to write content, to set up websites and landing pages. Also, the
time from incoming lead request to final payment is usually long for industrial products, so the
first-month revenue is lower. With revenue we mean leads orders estimation, not the real revenue
-- usually we provide incoming leads only and have no access to control your actual sales. The
yellow line ‘Views’ means visitors of your landing page.
We develop the main conception of a company
according to company target, develop strategies of competitive advantage. We
explore the dynamics of your market industry, competitors cases, explore
trends and use new technologies for promoting your brand.
We
started with:
The product
was not well known -- many customers were
replacing the oil instead of purifying it. Unawareness:
companies thought the purification is necessary just to save the oil cost. So we needed
to educate them that dielectric oil maintenance is part of transformer maintenance and
saves power transformer cost -- hundreds thousand EUR. No popular influencer on the market to
advertise with
Our
achievements:
Hundreds
of leads (the amount is under NDA) Dozens of Leeds came to
the facility to check the technology. We captured the testimonials, made photos ‘before
and after’, interviewed them to understand who customers are, how the are influenced,
what they read and how they make decisions. Many seminars promoted
and managed
800,000+
Website visitors
616,000+
Views on Youtube
9,946+
Followers on Facebook
9,400+
Indexed by Google
1,090+
Follower on LinkedIn
843+
Followers on Twitter
747+
Subscribers on Youtube
65 Videos are
created and translated in various languages,
Articles writing and publication to nich magazines
Commissioning news for the website
Articles for company website
Webinars how to choose and use water management systems
Book writing, printing and sales or publication
Seminars (education program) for metal treatment and coolant recycling
operators: plan, presentation, outreach, tickets, schedule and
notifications, food, printed materials
To manage the meeting of ecological organizations at the facility and to
record the video of it (scenario, cleaning, invitations, interview,
cameras, food, budget)
Existing equipment branding inspection: some customers do not put logo
on their equipment. It should be bold, clean and and visible.
EnviroChemie wise water supply systems and wastewater treatment equipment
manufacturer
We can offer:
LinkedIn+Xing outreach to construction companies (water supply &
management) and restaurants, Wastewater Treatment Plants
PPC campaigns to find buildings managers -- leads for water supply
control systems
YouTube PPC promotion of existing videos (water supply, management and
treatment)
SEO
Meetings management: invitations for potential customers, video
recording of water samples treatment and analyse, report + interview
publication
The content for LinkedIn + XING + Facebook + Twitter company pages to
gain and nurture followers
Articles writing and publication to nich magazines
Video animation
Video capture (huge screen, lighting, cameras, person, text)
Photos
Articles for company website
Webinars how to choose and use water management systems
Book writing, printing and sales or publication
Education program for water management systems users: plan,
presentation, outreach, tickets, schedule and notifications, food,
printed materials
To manage the meeting of ecological organizations at the facility and to
record the video of it (scenario, cleaning, invitations, interview,
cameras, food, budget)
Existing equipment branding inspection: some customers do not put logo
on their equipment. It should be bold, clean and and visible.
Tec5 embedded type of spectrometer or photometer systems
We can offer:
LinkedIn+Xing outreach to manufacturers of equipment that can need
spectrometer or photometer
PPC campaigns to wholesale buyers of sensors, the goal -- to schedule
the video call
PPC campaigns to find engineers and supply managers desiring to get /
download products catalogue -- leads
YouTube PPC promotion of existing videos to increase the awareness
SEO for models names and applications
The content for LinkedIn + XING + Facebook + Twitter company pages to
gain and nurture followers
Tenders monitoring internationally (sensors)
Articles writing and publication to nich magazines
Video animation
Video capture (scenario, lighting, cameras, person, text)
Photos
Articles for company website
Webinars how to configure and use spectrometers
Book writing, printing and sales or publication
Education program for sensors users: plan, presentation, outreach,
tickets, schedule and notifications, food, printed materials
Niches.
Other markets with proven success for the Industrial Equipments Manufacturers
Power transformers maintenance equipment
Inline mills
Blending skids
Industrial blowers
Inline rotorless mills for wastewater
Industrial wood pellet heating systems
Medical equipment
Proofs of
success/testimonies
Eugene is a very hard worker and very knowledgeable in the field
of internet marketing. He is a man of high integrity and he produces great results. He
speaks multiple languages and maintains a truly international internet presence. Above all,
he is honest and a great person to work with. You will enjoy working with him.
Showed high quality manager abilities from the first day I
started to work with him. Has a lot of ideas how to make job process more efficiently. I was
really glad to work with Eugene.
Hi. I would like to recommend Eugene Kaurov for his excellent
PHP development skills working with our company Globecore he has provided the company with a
well planned comprehensive digital marketing strategy with excellent planning requirements
and Implementation that has yielded great results in terms of content SEO social media. He
has also PHP programmer skills and has personally created necessary software and websites
related to our company scope of work our search engine rankings are better than ever and we
are getting more people and companies contacting us thanks to his Knowledge and hard work
each time I meet him I am always Impressed with his work ethics and him as a person a very
likable young man who I am sure will go far in any future positions in any company thank
you.